The Common Business Website Mistakes You Should Avoid for Your Business in 2020

The Common Business Website Mistakes You Should Avoid for Your Business in 2020

The internet has become a new driving force for business, however, in other to make it very functional and help the business to attract, engage and eventually convert prospect as well as build confidence and loyalty of existing customer – a corporate web presence (website) must be optimized to enhance interaction and engagement. An optimized website also helps to increase your visibility online as well as search engine ranking – all of this means one thing, increase sales lead generation and of course business.

So the million naira question is: What are the common business website mistakes you should avoid In 2020? We’re glad you asked!
Below are info on the common business site mistakes you should avoid in 2020 – and how you can use them to keep your website looking fresh.

NO CALL TO ACTION
Without a main call to action, customers won’t know why they are visiting your website or what your company has to offer.
93% of small business websites do not display contact email addresses.
49% lack any phone numbers on their home page.

POOR DESIGN
By taking design into your own hands, a business can cause itself headaches and risk having poorly designed sites.
41% of small business owners who plan to improve their websites say design/aesthetics is the top choice of action.

TIME-CONSUMING UPDATES
When you maintain your site yourself, you run the risk of wasting time you could be using to cultivate your business.
64% of businesses find the time necessary to update the website a major challenge.
25% say the cost of maintaining the site is a big hurdle.

NO METRICS
Without metrics, businesses are unable to track their progress, their reach or their customers’ habits and needs.
75% did not use analytics tools to measure their websites or email marketing performance.
60% do not feel they have the tools needed to make sense of their site analytics or take to resolve issues.

POOR SEO
Discoverability is important, helping potential customers find your company.
26% of small-business sites cannot be found in online searches because their website earns a Google Page Rank of zero or have no Google Page Rank.

NO ONLINE MARKETING CAMPAIGN
Reaching out to customers on a regular base with product information is important to your cash flow.
90% of small-business sites do not have any structured online marketing campaign.

NO SOCIAL MEDIA LINKS
By allowing your customers to share their experience with your brand via social channels, you’re enabling information about your business to reach people you might not have otherwise targeted.
91% lack facebook widgets.
94% lack twitter widgets.

NO MOBILE OPTIMIZATION
Most people today look at websites on their mobile devices, Without the technology to engage this group, small businesses are missing out on key consumers.
60% do not have mobile websites or know if their website is mobile-capable.

NO DESIGNATED I.T PERSON
Without designated IT help, small businesses risk security breaches or costly mistakes. By going with Success Drives Limited, IT help is included with your website package.
44% of small business have been cyber attacked.

This 2020 give your clients and customers the tools they need to interact with your business and ensure you don’t make these same website mistakes.

Reap the true potential of owning a Professional website, including the biggest Return-On-Investment, by having real experts standing by to build/re-build for you.

Request a free quote on our topnotch website development/digital marketing services at an economical price

Call or WhatsApp 07030097972, 08125312182
Website: www.datalex.com.ng

10 Reasons Why Your Business Needs a Website

10 Reasons Why Your Business Needs a Website

Most of your competitors have websites. So you thought of having one too but you’re not sure how it would benefit your business. Should you just get a website because your competitors already have theirs? If that’s your sole reason for having a website, then you’re just about to make a bad business decision.

Read on as we present 10 solid reasons why you need a website for your business:

1. Expand your potential customer base to the entire nation and the world.

Gone are the days when you’re limited to selling your product and services to people within your locality. Gone are the days when all you can have as customers were people who read your adverts in the newspaper. Today, anyone with Internet access is a potential customer whether he lives in Lagos or New York.

2. You website is your 24/7 customer care agent.

With a professional website, you can answer questions and explain the benefits of your products and services 24 hours of the day, 7 days a week. Your website is always on, so your potential customers don’t have to wait until office hours to call you. By browsing through your website, they can find out exactly what services and products you offer them. They can get answers to their questions from the FAQ section of your website. They can email you or get access to your phone numbers so they can call you for more information. With a professional website, potential customers can take a ‘complete’ tour of your business in your absence.

3. Present a professional image and become the expert.

If you run a small business that competes with larger businesses, having a website is probably one of the best business decisions you can ever make. A well-designed website is one way to instil confidence in your potential customers and make your small business look bigger than it actually is. A professional website increases your credibility. And your credibility, in turn, makes you the expert. People go online to seek out businesses that know their onions. A professional website positions you and your business as such.

4. Create an interactive environment for your customers.

Everybody wants to have a say. Your customers want to share ideas on how to get the best out of your products and services. They want to ask questions and get response. Your site can have a place for such comments and questions or even a feedback forum where you ask your customers what feature they would like to see added to your products and services. Your business would grow when you provide just what your customers want.

5. Keep your information up-to-date.

How does it feel spending thousands of naira to print full-color brochures that become obsolete even before you finish distributing them? Awful, isn’t it? That’s because once you print and publish, you can’t easily update. A professional website is different. You can update content whenever you want and give your potential customers information that is up-to-date.

6. Sell your products and services while you sleep.

How good is that? You can make sales and have people order your products and services even while you gently snore away at night. Get a professional website and accept and process orders online 24 hours a day, 7 days a week. Nothing feels as good as getting up in the morning to find out you made sales or received orders while you were sleeping.

7. Kill competition.

Business in today’s world is a civilized version of war. No matter your industry or company, there is always a battle-ready competitor who is busy strategizing how to kill beat you. In your life-or-death quest to keep your business on top of the competition, you must make an informed decision and take timely action. One such decision is to get a website. However, you don’t kill competition with just about any website. A targeted, good-looking and well optimized website is a competition killer.

8. Show you understand and use technology.

Would you rather do business with a bank that still operates like it’s in the 19th century or with a bank that’s 21st century compliant? Yes, I know you would say you’re not operating a bank. But the truth is, to remain competitive, you must show your potential customers that you understand and make use of technology. A website not only brings your company up to speed with other companies, but it shows that you’re not afraid of using technology to improve the quality of your service.

9. Reach out to those who normally wouldn’t reach out to you.

In today’s world, many first contacts are made online. Think about it, you probably first heard of Alternative Adverts Medium on the Internet. And that’s because we reached out to you. In the same vein, people like you scan the web, and if your website is set up properly and optimized with the right content, you can pull in customers who weren’t even aware they needed your service. So get a professional website today and explain to them why they need you!

10. Learn more about your customer and make even more sales.

Do you know your ideal customer very well? I know you would be inclined to say something in the lines of, “Oh, I know them well. They’re mostly females between the ages of 25 and 40.” Honestly, that’s not a bad answer (but sadly, it’s also not a good one). You see, you actually need a little more detail about your potential customers. Details like why they purchase from you and what keeps them buying from you rather than from your competitors. With details such as these, you’re poised to serve them better and keep them coming back to you. No medium is better in capturing these details than with a survey or a feedback form on a professional website.

In conclusion, it doesn’t matter how big your business is. Whether you’re a one-man show or a 100,000-staff corporate company, you’re losing business to your competitors if you don’t have a website.

However, there’s one exception to this rule. It is better to have no website at all than to have one that makes your business look bad. Remember, your website is your 24/7 customer care agent. It is your online image. If it looks bad, it is like telling your potential customers, “Look, our cleaner designed this awful site. May God help you find anything on it!”

IS YOUR WEBSITE PROTECTED?

IS YOUR WEBSITE PROTECTED?

What is an SSL certificate and why do I need it?

If you have a website small or large, you must have read about website security and data security. Thinking about website security brings up multiple questions.
▪ What is an SSL certificate?
▪ How do I know if my site is secure?
▪ My website is small, why do I need an SSL certificate?
▪ Do I need an SSL if we don’t collect any data from visitors?
▪ What if my website is a personal blog?

How do I check if my website is secure or not?
A website is secure when the browser address bar has green padlock. Another way to check if a website is secure is to see if the website URL uses https rather than http. The “S” at the end of HTTPS stands for “Secure”. This means all communications between your browser and the website are encrypted.
A green padlock plus the name of the company or organization, also in green, means website has an Extended Validation (EV) certificate which assures you that the website is under the control of the company it claims to be.

Did you know: More than 50% of the web pages is now encrypted?

What does SSL and HTTPS stand for and what makes them secure?
SSL stands for “secure sockets layer” and is a form of security for sites that handle sensitive information such as visitor’s personal information and credit card numbers. It creates a secure connection between a visitor’s web browser and the server of the company they’re interacting with.
Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. Using HTTPS, the computers agree on a “code” between them, and then they scramble the messages using that “code” so that no one in between can read them. This keeps your information safe from hackers.

How do I know if a site is not secure?
In the modern age, secure websites are preferred over non-secured sites. Both Chrome and Firefox browsers alert you when you are on a non-secure web page which may collect some form of personal information. Just because a site lacks an SSL Certificate doesn’t mean it is a bad site, but it should cause you to pause before inputting any personal information.

What are the benefits of secure website?
▪ Secure connection between the browser and the server of the website they are visiting.
▪ Visitors trust when website is secured. HTTPS site with green padlock and company or organization name increase the credibility and trust of a website and company.
▪ Protects visitor information
▪ Google ranks secured sites higher in search results compared to an unsecured site.

What are the different types of SSL certificates?
* Standard – Domain Validation(DV) for blogs and personal websites
* Organization Validation(OV) for business and non-profits
* Extended Validation (EV) for eCommerce websites.

A DV SSL certificate is the easiest and least expensive to maintain, and is great for personal blogs and websites. An OV SSL certificate is the type that we recommend to all businesses and organizations, as it provides more protection and security than a DV SSL. An EV SSL certificate is a top-tier, special type of site certificate that requires a significantly more rigorous identity verification process than other types of certificates, which in turn, provides the highest level of assurance to your visitors.

To make your website secure with an SSL Certificate contact us
Email: info@datalexnetwork.com
Call: 7030097972, 08125312182

8 reasons why your business NEEDS a professional website!

8 reasons why your business NEEDS a professional website!

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business.

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

2. A WEBSITE SAVES YOU MONEY

As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.

3. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.

4. IT IS ALWAYS ACCESSIBLE

A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.

5. A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!

6. IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK

No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

7. A WEBSITE SAVES YOU TIME

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!

8. IT IMPROVES CUSTOMER SERVICE

Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.