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10 Reasons Why You Have Not Made Sales From Your Website

10 Reasons Why You Have Not Made Sales From Your Website

1. You Don’t Take Your Website Seriously Enough
You spend thousands of naira on advertisement such as trade shows, print media, signage, vehicle wraps, bulksms, television and radio, but when it comes to your website, you spend very little time or money on making it the best it can be, even though you know that every single person that ever considers buying from your company will visit your website before making a final decision or compare your product or price online. In other words, you view your website as an expense – or a necessary evil – rather than a revenue-generating asset, and you’re losing  money to your competitors because of it.

2. You Don’ Have a Compelling Call To Action
You are spending a ton of money on marketing and advertising to drive traffic to your site, but can’t figure out why it’s not converting into more sales. It’s because you’re not directing visitors to a compelling call to action on your website in a way that converts those visits into a sale or at least draws them into your sales funnel. Your website should be able to catch the visitors attention within 10 seconds.

3. You Don’t Manage Your Online Reputation
Your customers love you. You could easily have dozens of great online reviews. You know reviews are super important because you read customer reviews yourself! But when it comes to managing your own online reputation, you haven’t worked a review strategy into your process.

4. You Don’t Blog
You don’t spend any time creating blog content for your website. Don’t worry, you are not alone on this one. The problem is that blogging is a very important search engine ranking factor. In other words, weekly blog posts (or more) will improve your chances on popping up on the first page of Google. Furthermore, active website blogs are proven to help increase web traffic conversion rates by 150% or more.

5. Your Site Is Not Mobile Friendly
Your site is not compatible with iPhone, iPad and other mobile devices. You lose way more customers than you think because of this. Additionally, Google is making mobile friendliness a major ranking factor this year. If you have great Google rankings now and your site is not fully mobile optimized, you might be kissing those rankings goodbye soon.

6. You Are Not Active In Social Media
You’re not active in social media because “you don’t have the time” even though you know that’s not true. An active social media channel helps create demand for your products, helps your company establish a relationship with the community, and contributes to your search engine rankings.

7. You Don’t Have Any Web Videos
You don’t have any intro videos or testimonial videos on your website. You are losing a great opportunity to warm up leads by establishing trust and credibility on your website. As such, your conversion rates are not as high as they should be.

8. You’re Not Popping Up On Google Searches
You don’t have any organic search engine visibility. When you type in your product or service in your city, you are nowhere to be found. You are not making any effort at search engine optimization (SEO), or you’ve been burned by an SEO agency, or you are currently working with an SEO firm that is not getting you results.

9. You’re Not Running An Effective PPC Campaign
You already have a gut feeling that your Google AdWords campaign is not generating the amount of leads it should be. You’ve never seen the reports and don’t know how much the company you hired is spending on your campaigns or and how much of that budget they are keeping in their pocket. In fact, you’re probably paying for clicks on keywords that are irrelevant to your business, yet you’re not sure because you’ve never seen a click through report.

10. You Hired The Wrong Agency (or Web Designer)
You weren’t sure what questions to ask, so you went ahead and hired a creative agency and they gave you a great new design. Everybody you showed it to loves it. The problem is, nobody else can find it! Those web designers you hired had no idea about search engine optimization or creating a search engine friendly website. Your new site is a disaster under-the-hood and a Google knows it.

@datalexltd we can help you fix your website problems and turn it into a money making machine you need it to be.

Call or WhatsApp: 07030097972, 08125312182
Visit our website www.datalex.com.ng
Email: info@datalex.com.ng

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10 Reasons Why Your Business Needs a Website

10 Reasons Why Your Business Needs a Website

Most of your competitors have websites. So you thought of having one too but you’re not sure how it would benefit your business. Should you just get a website because your competitors already have theirs? If that’s your sole reason for having a website, then you’re just about to make a bad business decision.

Read on as we present 10 solid reasons why you need a website for your business:

1. Expand your potential customer base to the entire nation and the world.

Gone are the days when you’re limited to selling your product and services to people within your locality. Gone are the days when all you can have as customers were people who read your adverts in the newspaper. Today, anyone with Internet access is a potential customer whether he lives in Lagos or New York.

2. You website is your 24/7 customer care agent.

With a professional website, you can answer questions and explain the benefits of your products and services 24 hours of the day, 7 days a week. Your website is always on, so your potential customers don’t have to wait until office hours to call you. By browsing through your website, they can find out exactly what services and products you offer them. They can get answers to their questions from the FAQ section of your website. They can email you or get access to your phone numbers so they can call you for more information. With a professional website, potential customers can take a ‘complete’ tour of your business in your absence.

3. Present a professional image and become the expert.

If you run a small business that competes with larger businesses, having a website is probably one of the best business decisions you can ever make. A well-designed website is one way to instil confidence in your potential customers and make your small business look bigger than it actually is. A professional website increases your credibility. And your credibility, in turn, makes you the expert. People go online to seek out businesses that know their onions. A professional website positions you and your business as such.

4. Create an interactive environment for your customers.

Everybody wants to have a say. Your customers want to share ideas on how to get the best out of your products and services. They want to ask questions and get response. Your site can have a place for such comments and questions or even a feedback forum where you ask your customers what feature they would like to see added to your products and services. Your business would grow when you provide just what your customers want.

5. Keep your information up-to-date.

How does it feel spending thousands of naira to print full-color brochures that become obsolete even before you finish distributing them? Awful, isn’t it? That’s because once you print and publish, you can’t easily update. A professional website is different. You can update content whenever you want and give your potential customers information that is up-to-date.

6. Sell your products and services while you sleep.

How good is that? You can make sales and have people order your products and services even while you gently snore away at night. Get a professional website and accept and process orders online 24 hours a day, 7 days a week. Nothing feels as good as getting up in the morning to find out you made sales or received orders while you were sleeping.

7. Kill competition.

Business in today’s world is a civilized version of war. No matter your industry or company, there is always a battle-ready competitor who is busy strategizing how to kill beat you. In your life-or-death quest to keep your business on top of the competition, you must make an informed decision and take timely action. One such decision is to get a website. However, you don’t kill competition with just about any website. A targeted, good-looking and well optimized website is a competition killer.

8. Show you understand and use technology.

Would you rather do business with a bank that still operates like it’s in the 19th century or with a bank that’s 21st century compliant? Yes, I know you would say you’re not operating a bank. But the truth is, to remain competitive, you must show your potential customers that you understand and make use of technology. A website not only brings your company up to speed with other companies, but it shows that you’re not afraid of using technology to improve the quality of your service.

9. Reach out to those who normally wouldn’t reach out to you.

In today’s world, many first contacts are made online. Think about it, you probably first heard of Alternative Adverts Medium on the Internet. And that’s because we reached out to you. In the same vein, people like you scan the web, and if your website is set up properly and optimized with the right content, you can pull in customers who weren’t even aware they needed your service. So get a professional website today and explain to them why they need you!

10. Learn more about your customer and make even more sales.

Do you know your ideal customer very well? I know you would be inclined to say something in the lines of, “Oh, I know them well. They’re mostly females between the ages of 25 and 40.” Honestly, that’s not a bad answer (but sadly, it’s also not a good one). You see, you actually need a little more detail about your potential customers. Details like why they purchase from you and what keeps them buying from you rather than from your competitors. With details such as these, you’re poised to serve them better and keep them coming back to you. No medium is better in capturing these details than with a survey or a feedback form on a professional website.

In conclusion, it doesn’t matter how big your business is. Whether you’re a one-man show or a 100,000-staff corporate company, you’re losing business to your competitors if you don’t have a website.

However, there’s one exception to this rule. It is better to have no website at all than to have one that makes your business look bad. Remember, your website is your 24/7 customer care agent. It is your online image. If it looks bad, it is like telling your potential customers, “Look, our cleaner designed this awful site. May God help you find anything on it!”