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Website design, what matters most

Website design, what matters most

When many people think of web design, they think of the actual physical design of a site – how it looks, it’s visual appeal. While this is one important aspect, there is much more to designing an effective website. Users want an overall enjoyable experience; a website that’s not only sleek and easy on the eyes, but simple to navigate with engaging, informative content. While some may not realize it, effective web design can also play an important role in Search Engine Optimization (SEO).

 

In having your website designed (or redesigned), what should it accomplish?

 

  1. It must make a good impression in an instant. Searchers are looking for specific products, services, or information – and they’re usually in a rush. Because your website is likely the first impression someone will get of your company and it may be the last place they land before making a decision, you have precious few seconds to capture their attention – otherwise, they’re gone off to your competitors.

 

  1. It should communicate your company’s value within seconds. Suppose your website gets the search click and manages to make a positive first impression; does it then immediately and clearly communicate what your company does? People want instant solutions – they do not want to (and usually will not) spend a significant amount of time searching your site in order to determine if you’ve got the solution they’re looking for.

 

  1. Should communicate professionalism. Nothing looks worse to a potential customer than a website that looks as though it was designed by an amateur. Today’s most effective websites are dynamic, sleek, easy to navigate, and perhaps most importantly, simple. Pages filled with banners, ads, every bell and whistle available simply look confusing, cluttered – and unprofessional. Your website should reflect the professional approach your company takes just as a physical location would.

 

  1. Your website should convey trust to your visitor. The internet is filled with scams, and nobody knows this better than consumers and potential customers. Does your website convey trust? This can be accomplished through client testimonials, compelling content that is communicated in an intelligent, honest manner, having your contact information prominently displayed, etc.

 

  1. Pleasing your potential customer, but the search engines as well. Website design encompasses much more than pleasing visuals; what’s in the background that you don’t see, search engines like Google do see. Proper coding and SEO is essential.

 

  1. Search engine friendly layout. How much content, how it is positioned and its quality are important in web design. Google loves content-rich sites; additionally, key search terms should be positioned so that search engine “crawlers” see those terms early in the text. You website code and other structural element that are under the hood, such as an xml sitmap system, is critical for search engine optimization.

 

  1. Easy navigation is essential. Your visitor should be able to find what he or she is looking for immediately, whether it is facts about your product/service, contact information, client testimonials, etc. When visitors have to dig and click through several pages to find pertinent information, they aren’t going to hang around. Keep it simple and avoid confusion.

 

  1. Should calibrate your corporate identity and brand with your actual brick and mortar business. Your online presence should convey the same professionalism, level of trust and message that your physical business conveys. Visitors should instantly recognize your brand and even connect it with your physical company. No mixed messages!

Designing a website that is effective, reflects and company’s brand and sends the right message entails much more than throwing a color scheme together and adding some graphics! If you’re going to compete in a fiercely competitive landscape, the design of your website should incorporate all of the above.

 

Over the past 10 years, we have learnt, unlearned and re-learned, to gain practical insight on how to help businesses succeed online.

Let’s talk soon.

 

Why Isn’t Anyone Coming To My Website in 2021?

Why Isn’t Anyone Coming To My Website in 2021?

 This is such a common question that carries huge importance. You have just created your brand new company website and expected to be inundated with emails, phone calls and messages on social media asking for your service. However, this isn’t the case. You are not alone.

Firstly, your competitors are likely to have been building their website’s magnetism for customers for some time and have progressed to an extent that they are taking most of the clients available. You cannot expect success over night with a new website, it takes time and financial investment. Here are a few reasons why your site could be lacking the high number of visitors you expected:

  1. Your Website Is Slow

Speed is of huge importance nowadays when we speak about the internet in general. ‘We know what we want and we want it now’ is the general tone from the public. If your site takes time to load, your visitors aren’t going to hang around to wait. This means you have lost a potential customer before they have even gained access to your website. There are several reasons why your website could be slow, but the main ones are likely to be un-optimised images and coding. At Datalex Media we make sure your images are compressed. This will make the file size of the image smaller, so the image will load faster on the browser. Compressing all your images on your website can save you valuable seconds on your loading time. If your site is on WordPress, a popular plugin called Autoptimise can be used to compress HTML, CSS and Javascript. We also ensure that the browser loads the ‘above the fold’ content first. This is the part of the page that fills the screen first. This means that while the lower half and footer may still be downloading, your screen is presented with the top section straight away.

You may also have heard people say, “Do you use a CDN on your website?”. This is a Content Delivery Network which can save bandwidth and boost performance by hosting all your static resources such as images, videos, audio clips and even coding like CSS and Javascript. Also, if you use the Google CDN there’s a good chance someone has already visited a site using one and therefore the files will be cached by your browser and won’t need to be downloaded again.

  1. Your Website Is Boring

You want your website to grab the user’s attention in order to retain their interest and make sure they continue browsing your site. If the site is full of small text with poor use of imagery, this isn’t likely to grab anyone’s attention. Using imagery or catchy headlines is a great way to attract interest from the word go.

  1. Bad Design

Maybe you haven’t checked what your website looks like on all devices and the mobile version of your site looks like a disaster. If your site looks great on desktop, this only accounts for around 40% of devices currently used to connect to the internet. This would mean you are losing 60% of your visitors due to poor design on mobiles, tablets, e-readers etc. Poor use of colour can also cause users to leave a site. Maybe the colours used in the design make text difficult to read with limited or no contrast with the background. I personally think you shouldn’t need more than 3 colours in the design of your site.

  1. Bad Navigation

At Datalex Media we always try to stick to a rule of thumb that each page on a website can be reachable within 3 clicks. If a user has to dig deeper into your site to find what they’re looking for, you might find them using the browser back button to help navigate or exiting the site completely. There should be consistency when positioning your navigational menu. The user should be familiar with how to navigate the site within the first 5 seconds. Make sure to offer back buttons when necessary and ensure the logo will always take the user back to the home page.

  1. You Haven’t Promoted Your Site

So, you have managed to make your site interesting, it’s fast, it’s easily navigable and the design is superb. Yet people still aren’t coming. You can’t expect people to find your site unless you tell them about it. Advertise, Advertise, Advertise! Create a social media presence with Facebook, Twitter and LinkedIn and start posting. Use Google ad words to help users find you from the Google search engine. Tell your family and friends about it. Get business cards and hand them out when you mention your site to potential customers. Share your link underneath posts on blogs and forums and ask politely if customers you have worked with can include link to your site.

  1. Your Site Isn’t SEO Friendly

An easy way to begin with SEO (Search Engine Optimisation) is to ensure you think about keyword placement. Think about what people would be searching for in search engines to find your service. Use at least 5 key words or phrases and try to include them in titles, headings, main content and alt tags. You should also think about your meta tag title and description. This is the title and description users will see when they see your page in search engines. Make it catchy, obvious what kind of site/business you have and ensure it isn’t too long, so it fits on the placement properly without cutting the end off. If you are using WordPress, the Yoast SEO plugin is a great way to begin with SEO on your site. This plugin helps with keyword placement, creates an XML sitemap you can submit to search engines and helps plan social media sharing.

To Conclude

Be aware that success doesn’t happen overnight and will mean hard work and financial backing. You can choose to spend as much or as little as you like promoting your site, but if you advertise to the right people via social media and use Google adwords, you will begin to see a noticeable rise in interest and visitors to your site. At Datalex we offer all the services mentioned above and guarantee return on investment. Visit our website today at www.datalex.com.ng

 

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The Common Business Website Mistakes You Should Avoid for Your Business in 2020

The Common Business Website Mistakes You Should Avoid for Your Business in 2020

The internet has become a new driving force for business, however, in other to make it very functional and help the business to attract, engage and eventually convert prospect as well as build confidence and loyalty of existing customer – a corporate web presence (website) must be optimized to enhance interaction and engagement. An optimized website also helps to increase your visibility online as well as search engine ranking – all of this means one thing, increase sales lead generation and of course business.

So the million naira question is: What are the common business website mistakes you should avoid In 2020? We’re glad you asked!
Below are info on the common business site mistakes you should avoid in 2020 – and how you can use them to keep your website looking fresh.

NO CALL TO ACTION
Without a main call to action, customers won’t know why they are visiting your website or what your company has to offer.
93% of small business websites do not display contact email addresses.
49% lack any phone numbers on their home page.

POOR DESIGN
By taking design into your own hands, a business can cause itself headaches and risk having poorly designed sites.
41% of small business owners who plan to improve their websites say design/aesthetics is the top choice of action.

TIME-CONSUMING UPDATES
When you maintain your site yourself, you run the risk of wasting time you could be using to cultivate your business.
64% of businesses find the time necessary to update the website a major challenge.
25% say the cost of maintaining the site is a big hurdle.

NO METRICS
Without metrics, businesses are unable to track their progress, their reach or their customers’ habits and needs.
75% did not use analytics tools to measure their websites or email marketing performance.
60% do not feel they have the tools needed to make sense of their site analytics or take to resolve issues.

POOR SEO
Discoverability is important, helping potential customers find your company.
26% of small-business sites cannot be found in online searches because their website earns a Google Page Rank of zero or have no Google Page Rank.

NO ONLINE MARKETING CAMPAIGN
Reaching out to customers on a regular base with product information is important to your cash flow.
90% of small-business sites do not have any structured online marketing campaign.

NO SOCIAL MEDIA LINKS
By allowing your customers to share their experience with your brand via social channels, you’re enabling information about your business to reach people you might not have otherwise targeted.
91% lack facebook widgets.
94% lack twitter widgets.

NO MOBILE OPTIMIZATION
Most people today look at websites on their mobile devices, Without the technology to engage this group, small businesses are missing out on key consumers.
60% do not have mobile websites or know if their website is mobile-capable.

NO DESIGNATED I.T PERSON
Without designated IT help, small businesses risk security breaches or costly mistakes. By going with Success Drives Limited, IT help is included with your website package.
44% of small business have been cyber attacked.

This 2020 give your clients and customers the tools they need to interact with your business and ensure you don’t make these same website mistakes.

Reap the true potential of owning a Professional website, including the biggest Return-On-Investment, by having real experts standing by to build/re-build for you.

Request a free quote on our topnotch website development/digital marketing services at an economical price

Call or WhatsApp 07030097972, 08125312182
Website: www.datalex.com.ng

10 Reasons Why Your Business Needs a Website

10 Reasons Why Your Business Needs a Website

Most of your competitors have websites. So you thought of having one too but you’re not sure how it would benefit your business. Should you just get a website because your competitors already have theirs? If that’s your sole reason for having a website, then you’re just about to make a bad business decision.

Read on as we present 10 solid reasons why you need a website for your business:

1. Expand your potential customer base to the entire nation and the world.

Gone are the days when you’re limited to selling your product and services to people within your locality. Gone are the days when all you can have as customers were people who read your adverts in the newspaper. Today, anyone with Internet access is a potential customer whether he lives in Lagos or New York.

2. You website is your 24/7 customer care agent.

With a professional website, you can answer questions and explain the benefits of your products and services 24 hours of the day, 7 days a week. Your website is always on, so your potential customers don’t have to wait until office hours to call you. By browsing through your website, they can find out exactly what services and products you offer them. They can get answers to their questions from the FAQ section of your website. They can email you or get access to your phone numbers so they can call you for more information. With a professional website, potential customers can take a ‘complete’ tour of your business in your absence.

3. Present a professional image and become the expert.

If you run a small business that competes with larger businesses, having a website is probably one of the best business decisions you can ever make. A well-designed website is one way to instil confidence in your potential customers and make your small business look bigger than it actually is. A professional website increases your credibility. And your credibility, in turn, makes you the expert. People go online to seek out businesses that know their onions. A professional website positions you and your business as such.

4. Create an interactive environment for your customers.

Everybody wants to have a say. Your customers want to share ideas on how to get the best out of your products and services. They want to ask questions and get response. Your site can have a place for such comments and questions or even a feedback forum where you ask your customers what feature they would like to see added to your products and services. Your business would grow when you provide just what your customers want.

5. Keep your information up-to-date.

How does it feel spending thousands of naira to print full-color brochures that become obsolete even before you finish distributing them? Awful, isn’t it? That’s because once you print and publish, you can’t easily update. A professional website is different. You can update content whenever you want and give your potential customers information that is up-to-date.

6. Sell your products and services while you sleep.

How good is that? You can make sales and have people order your products and services even while you gently snore away at night. Get a professional website and accept and process orders online 24 hours a day, 7 days a week. Nothing feels as good as getting up in the morning to find out you made sales or received orders while you were sleeping.

7. Kill competition.

Business in today’s world is a civilized version of war. No matter your industry or company, there is always a battle-ready competitor who is busy strategizing how to kill beat you. In your life-or-death quest to keep your business on top of the competition, you must make an informed decision and take timely action. One such decision is to get a website. However, you don’t kill competition with just about any website. A targeted, good-looking and well optimized website is a competition killer.

8. Show you understand and use technology.

Would you rather do business with a bank that still operates like it’s in the 19th century or with a bank that’s 21st century compliant? Yes, I know you would say you’re not operating a bank. But the truth is, to remain competitive, you must show your potential customers that you understand and make use of technology. A website not only brings your company up to speed with other companies, but it shows that you’re not afraid of using technology to improve the quality of your service.

9. Reach out to those who normally wouldn’t reach out to you.

In today’s world, many first contacts are made online. Think about it, you probably first heard of Alternative Adverts Medium on the Internet. And that’s because we reached out to you. In the same vein, people like you scan the web, and if your website is set up properly and optimized with the right content, you can pull in customers who weren’t even aware they needed your service. So get a professional website today and explain to them why they need you!

10. Learn more about your customer and make even more sales.

Do you know your ideal customer very well? I know you would be inclined to say something in the lines of, “Oh, I know them well. They’re mostly females between the ages of 25 and 40.” Honestly, that’s not a bad answer (but sadly, it’s also not a good one). You see, you actually need a little more detail about your potential customers. Details like why they purchase from you and what keeps them buying from you rather than from your competitors. With details such as these, you’re poised to serve them better and keep them coming back to you. No medium is better in capturing these details than with a survey or a feedback form on a professional website.

In conclusion, it doesn’t matter how big your business is. Whether you’re a one-man show or a 100,000-staff corporate company, you’re losing business to your competitors if you don’t have a website.

However, there’s one exception to this rule. It is better to have no website at all than to have one that makes your business look bad. Remember, your website is your 24/7 customer care agent. It is your online image. If it looks bad, it is like telling your potential customers, “Look, our cleaner designed this awful site. May God help you find anything on it!”